RARE Forum is the brainchild of Adrian Swinscoe, author and lead consultant at www.rarebusiness.co.uk and is very ably helped by Amber Raney-Kincade and others in putting on the Forum.
The aim is to create an event that combines great ideas and the latest thinking for growing your business and an opportunity to network and build relationships with your entrepreneurial peers.
Adrian Swinscoe heads up RARE Business, a strategy and marketing consultancy. Their work focuses on growing and developing customer-focused large and small businesses, in particular how they engage with their customers, build better customer experiences, retention, loyalty and service.
Adrian writes regularly about how building better relationships with your people and your customers can deliver sustainable growth and expands on this theme by writing a popular blog at www.adrianswinscoe.com where he shares some of the ideas and techniques that he uses with clients.
From time to time RARE Business publishes new material and puts on events that, we believe, our customers and network will find interesting and useful. You can find out more about Adrian and his work at:
Amber Raney-Kincade is looking after the facilitation management and logistics of RARE Forum. With over 10 years experience in the marketing industry in the UK and US and when not working on RARE Forum, Amber has developed an innovative marketing seminar programme designed to allow small business owners take their own reigns. Coined by the phrase “marketing therapy”, she offers one to one consultation for business owners implement marketing strategy. A former marketing agency Account Director working with big brands, she has honed her skills to teach others how they can achieve success in the ever changing marketing world within a small budget.